Marks and Spencer has rushed to defend Vogue Williams after a backlash to her Instagram video. The ITV I'm A Celebrity star felt the brunt of Instagram users when she shared a clip of herself on social media. "I did a little @marksandspencer haul just before we went away and got some gorge pieces. These are some of my faves," she wrote. After a backlash over Vogue's size, M&S took to the comments to remind their followers that they “will not tolerate negative comments”. The high street giant urged people to “uplift each other”. M&S typed: “A kind reminder to our followers that we use our platform in a positive way. We’re proud to represent and celebrate people of all shapes and sizes." READ MORE Eamonn Holmes issues fresh health update and says 'if only' It comes after Gel tweeted: "You are beautiful but too thin x" Vogue replied: " @gezl123 everyone’s body is different, you shouldn’t judge mine by the way you think it should be." Mrs said: " @gezl123 wow. That is rude." Lucia said: " @gezl123 and you’re too judgemental. I hated people telling me I was too thin!" Sinead said: " @gezl123 she is beautiful as she is." Kelly Parker said: " @voguewilliams you need to listen @cantarelliraquel story. Please her children are in danger. This is my second comment here. I hope you will reach out to her. We need TUSLA to take responsibility! Please help us." Liz Cosgrove said: " @gezl123 What's gives you the right to criticise her body shape. It's none of your business. Would you like it if people said that you're too fat. Have you never been told that it's very rude to pass remarks on other people's bodies." Minnie said: " @voguewilliams she's right tough." Nicola McClean said: " @gezl123 you’re beautiful, but. No offence, but. Based on your comment one would assume you’re insecure and plain rude." Sharon said: "ou look absolutely fantastic. What a figure after 3 kids! Lots of hard work I know. You and Spencer work out and eat right. Enjoy your vacation beauty." "I got that swimsuit! It’s so nice on. Although I might not wear mine after seeing you in it," said Gem.